OEM Licensing

With OEM Licensing representing the most economical way for most customers to buy software when buying jointly with hardware, it makes sense that you’ll be well versed in what it’s all about.

Here is a simple breakdown of the two stage OEM Licence process.

Stage 1 – OEM System Builder Licence

Firstly an OEM System Builder Licence is either affixed to the side of the OEM system builder pack or to the OEM Pre-installation Kit (OPK) Master Kit. This is an agreement between Microsoft and the system builder. Once open the system builder accepts the following terms of the licence:

Appropriate software distribution
Certificate of authenticity label
End user support
Pre-installation using the OPK.

Desktop licences must then be preinstalled onto a fully assembled PC using the OPK. Server licences can also be preinstalled onto a fully assembled server at this point but they do not have to be.

Stage 2 – End user Software Licensing Terms

Whether you’re a reseller or system builder, with a single, preloaded image selling Microsoft software with every new PC is easy.

The OEM Licence is supplied with Microsoft Software Licence Terms information, but no retail packaging to the end user, and the preloaded image is activated when they first run the software.

Product Key Card (PKC) for Office 2010
For those seeking new PCs pre-loaded with the Office 2010 single image, the new PKC option is perfect; offering a single, media-less licence that’s quick and easy to activate and available at a really competitive price point.

Designed, messaged and marketed for use with new PCs preloaded with Office 2010, this new option allows customers to purchase a 25-character product key; which can be used to activate any of the three versions of Office 2010.

Similar to the Office 2007 MLKs, PKCs serve as our everyday PC attach SKU across retail and reseller channels.

How to sell Office 2010 PKCs
For new PCs that have any Office Image:

2010 PKC should be the lead offer
2010 FPP should be used as an upsell opportunity.

For all existing PCs with or without an Office Image:

2010 FPP should be the lead offer.

Eight rock solid reasons why you should buy OEM from us
Avnet Technology Solutions understands OEM. We know the fantastic sales opportunity this market represents for your business, which is why we’ve put together a detailed guide on the ‘Eight Rock Solid Reasons’ why you should buy OEM from us.