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BakBone Announces European-Wide Distribution Agreement with Avnet


BakBone to Widen Its Channel Through New, Strategic Partnership

READING, UK, 19 November 2007 : BakBone Software® (BKBO.PK), a global provider of heterogeneous, integrated data protection solutions, today announced it has entered into a partnership with Avnet Technology Solutions (ATS), allowing the distributor to offer BakBone’s entire product line to its resellers across Europe. Avnet Technology Solutions is an operating group of Avnet, Inc., one of the world's largest distributor of electronic components, enterprise computing products and embedded technology . Previous collaborations have created a strong relationship between the companies, making this agreement the next logical step.

‘This partnership with Avnet will be instrumental in helping us increase the breadth of BakBone’s channel reach across Europe. To sustain our market-leading growth, we need to ensure our solutions are regularly made available to new resellers,’ said Chris Ross, vice president and general manager of EMEA, BakBone Software. ‘BakBone is highly selective of its channel partners and I am confident that by working with Avnet we will be able to widen our channel base without any impact on our existing reseller base.’

‘BakBone has a very compelling technical and commercial offering for our resellers,’ said Thomas Kleinkuhnen, European director Solutions & Services Open Storage, ATS. ‘We have a variety of partners across Europe, including storage-focused VARs and systems resellers, all looking to enhance their offerings with data protection technologies. We are very excited about this partnership as it gives both us and our partners access to backup, replication and storage reporting solutions, which are a great fit for our target markets.’ 

BakBone’s resellers can rely on a broad range of proven data protection solutions that offer leading performance and a wide variety of features while remaining affordable for the end user and highly profitable for the channel. By providing solutions that boast an extremely broad platform support  (Linux, Windows, Solaris and Mac OS) and address key areas of the data protection strategy (backup, VTL, replication and SRM), BakBone’s resellers can confidently target accounts in any vertical market that have heterogeneous and complex environments knowing the software will address the users’ challenges.
 

About BakBone Software, Inc.
BakBone Software is a leading international data protection solution provider that develops and distributes heterogeneous data backup, restore, disaster recovery, replication and storage reporting software for network storage and open-systems environments. BakBone delivers scalable solutions that address the complex demands of large enterprise environments, as well as small- to medium-sized businesses. Founded in 2000, BakBone products are used by Fortune 1000 corporations and domestic and international government entities. Distributed through a select global network of strategic partners, resellers and solution providers, interested companies can learn more information about BakBone's products and services and its Integrated Data Protection vision at www.bakbone.com or email info@bakbone.com.
 

Safe Harbour 
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialise or prove correct, could cause BakBone's results to differ materially from historical results, or those expressed or implied by such forward-looking statements. The potential risks and uncertainties may include, but are not limited to: competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company’s Integrated Data Protection (IDP) strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products and fee structures; and the success of BakBone's brand development efforts.  Also, risks associated with strategic alliances; reliance on distribution channels; product concentration; need to develop new and enhanced products; potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks associated with changes in domestic and international market conditions and the entry into and development of international markets for the Company's products. Our forward-looking statements should be considered in the context of these and other risk factors disclosed in our most recent report filed with the Securities and Exchange Commission, which may be found at www.sec.gov, as well as those risk factors disclosed in our current report filed with the Canadian Securities Administrators, which is available on SEDAR at www.sedar.com.  All future written and oral forward-looking statements made by us or on our behalf are also subject to these factors. BakBone assumes no obligation to update any forward-looking statement to reflect events or circumstances arising after the date on which it was made, other than as required under applicable securities laws. 

The common shares of BakBone Software are currently subject to cease trade orders in the Canadian jurisdictions of Alberta, British Columbia and Ontario due to delays in the filing of the Company's financial statements. Although these cease trade orders do not prevent investors, who are not resident in or otherwise subject to the laws of Alberta, British Columbia or Ontario, from trading the common shares of BakBone on the Pink Sheets in the United States, investors are encouraged to obtain legal advice to ensure that these trades are not violating the cease trade orders. BakBone continues to work to resolve all outstanding issues which have prevented filing of its financial statements, however an exact date for filing of these financial statements cannot be determined at this time.

BakBone®, BakBone Software®, NetVault®, Application Plugin Module™, BakBone logo®, Integrated Data Protection™, Redefining Data Protection™, Constant Data™, Constant Data logo™, Constant Replicator™, OnDemand Replicator™, and Constant HA Cluster™, are all trademarks or registered trademarks of BakBone Software, Inc., in the United States and/or in other countries. All other brands, products or service names are or may be trademarks, registered trademarks or service marks of, and used to identify, products or services of their respective owners. 


BakBone media contact:
Federica Monsone
A3 Communications
+44 (0) 1252 875 203
fred.monsone@a3communications.co.uk