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Digital Signage - the solution to target customers in markets
Digital Signage uses display devices to deliver eye-catching, interesting content at a point of purchase or in public venues, outperforming traditional static signage through content that's easily changed, use of animations and movies and the ability to adapt content to the context and audience. From airports to retail, healthcare, leisure and elsewhere digital signage is proliferating and presenting significant scope for new business.
Our Digital Signage solutions range from a single display screen attached to a PC to many hundreds of displays, distributed nationwide and connected via an IP network. Display devices are controlled by a media player that's updated with new content via digital file transfer, manually or via a computer network, the Internet or an intranet.
Player networks offering control over many displays in many venues have replaced manually operated groups of displays. And it's this ability to customise each message to audiences at any location and even at any area within a location that provides unique benefits to marketers.
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