Marketing as a Service (MaaS)
Marketing assistance for partners
As a fundamental business process, marketing supports your sales strategies, drives your communication, ensures business development and helps build stronger customer relationships. Whether you have a highly capable marketing department or have no marketing resource at all, MaaS has been designed to work for you to gain the best results for your business and further enhance your continuous marketing efforts.
What is MaaS?
Marketing as a Service (MaaS) is a comprehensive set of tools and resources to help create IT solutions, services, software and hardware opportunities for partners with new and existing customers. MaaS enhances channel marketing, and is intended to sit alongside your existing strategy and plans.
To do marketing well can be expensive, requiring investment in numerous tools and resources, not to mention the amount of time taken to set everything up. Many of our partners have limited marketing resources which are often stretched. Under MaaS, Avnet has put together an extensive set of the very best tools and resources, proven to generate excellent results for partners. MaaS has been designed for a range of partners from those with no marketing resources who need to outsource the entire function, through to partners who would just like a little extra assistance. MaaS is supported by many of the leading IT vendors in Avnet's portfolio through marketing programmes and funding.
MaaS aims to deliver:
- Reduced costs and resource
- Increased marketing coverage
- Improved pipeline.
How does MaaS work?
MaaS is designed to improve your marketing success through two tracks:
About Avnet's Marketing Expertise
Partners often struggle to find time to monitor changes in the market and to keep up-to-date with the latest products and services from key vendors. The same issue applies to marketing.
To combat this, Avnet has a team of qualified and experienced IT marketing professionals, each with vendor and technology specialisms, ensuring that you have timely access to the most up-to-date market, technology, service and product information. Our marketing team also sources and works with some of the best agencies and tools available.
Combined, we draw on our extensive knowledge and the strength of our relationships to provide our customers with sound marketing advice, easy-to-use marketing services and funding support to help them to create campaigns that deliver tangible opportunities and a solid return on investment. Ultimately, we help our customers to be more successful.
For more information about any of the offerings in the MaaS programme please contact info@avnet-maas.co.uk.
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