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HP Software Partner Program
Tiered program that enables partners to work toward higher levels of benefits in exchange for deeper commitments to HP Software. The program provides a clear roadmap toward each new level of achievement. In the next section, we explore the program levels.
Key Objectives
- Deliver new go-to-market programs and campaigns to drive new business opportunity for partners.
- Provide an enablement platform with better access to training and certification.
- Launch an improved, more consistent partner program which aligns rewards with investment, creating high margin opportunities for licence (i.e. up to 35%) and services (i.e. up to 90%+).
- Drive better alignment and engagement with HP’s own software sales teams.
- Improve benefits for partners who help grow the commercial market with HP Software Value Path
- Evolve program options to reflect new delivery models for software as a service.
- Create incremental opportunities with through focused messaging and proactive lead generation.
- Maximise portfolio breadth, increase customer spend and elevate such accounts to tier one “strategic” status within our Partners base.
Partner Benefits
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Avnet Enabling Partners
Prove HP Software as a viable and profitable part of your business without the necessity for upfront investment in. Utilising resources from Avnet and HP to create a pipeline of £900k+ incremental licence business at up to 35% margin through focused messaging and proactive lead generation.
Key Objectives
- Prove the viability of HP Software within a partners business portfolio.
- Create high margin opportunities for licence (i.e. 15% - 35%) and services (i.e. up to 90%+).
- Create incremental opportunities with through focused messaging and proactive lead generation.
Achieved By
- Taking HP’s standard go-to-market strategy, then breaking it down in to key areas & delivering a focus set of Value Propositions (VP) that aligned to Partners aims & customer focus, by vertical or by technology.
- Utilising Avnet and HP’s experience & resources to train selected sales personal on the chosen “business value” message and support them in calling and positioning the message within a focused call out day.
- Providing all the necessary information, resource and sales tools to support Partners in their engagement, business case and closing of opportunities created.
For further information please contact the HP Software team.
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