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Avnet UK scoops IBM Application-Specific Licensing EMEA 2015 award 

Bracknell, UK - March 16, 2016: Avnet, Inc. (NYSE: AVT), a leading global technology distributor, today announced that its UK business has received the IBM EMEA award for Application-Specific Licensing Value Added Distributor (VAD) Highest Revenue Contribution 2015. The award was announced during the IBM VAD University 2016 held at the end of January in Madrid, Spain.   

IBM Application-Specific Licensing (ASL) provides business partners with the ability to deliver their solution, bundled with IBM software, under one contract to customers anywhere in the world at a fixed price.  Working closely with the IBM ASL sales leads, Avnet is able to create 90% of mid-market special bids and run the front-end sales process without assistance.   

During the last 12 months Avnet’s dedicated ASL team has successfully driven partner recruitment in the system integrator and managed service provider community.  Through ASL, system integrators benefit from simplified commercial contracts and attractive financial models, with added help from Avnet in terms of technical, sales and marketing support.  Managed service providers (MSPs) have the advantage of being able to provide additional services to customers, including IBM software, helping them to enhance their proposition and differentiation.

Christian Curtis, sales director, Avnet Technology Solutions, UK, commented, “ASL is a perfect opportunity for Avnet to build on its existing strong relationship with IBM to the benefit of all parties.  We take a best practice approach to understanding every aspect of what can be seen as a complex process by ensuring our sales teams make it as smooth and efficient as possible. Holding technical updates in The Resource, our newly refurbished demonstration facility in Bracknell, brings the ASL concept alive and really catches people’s imaginations. We look forward to even more success during 2016.” 


About Avnet Inc

From components to cloud and design to disposal, Avnet, Inc. (NYSE:AVT) accelerates the success of customers who build, sell and use technology globally by providing them with a comprehensive portfolio of innovative products, services and solutions. Avnet is a Fortune 500 company with revenues of $27.9 billion for the fiscal year 2015. For more information, visit

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