• Home
• Suppliers
• IBM
• Marketing as a Service
• MaaS Elements
• Demand Generation

Demand Generation

What is it?

The service helps you build the right demand generation programme to go to market with and allows you to make sure it works.

How does it work?

The Demand Generation aspect allows you to take full advantage of Avnet’s marketing knowledge when fulfilling the tactical elements of your overall marketing strategy, helping develop more opportunities and increase pipeline. From telemarketing consultancy, PR, advertising and business intelligence to event hosting/support and everything in between, Avnet will provide fully tailored demand generation planning and execution support on any aspect of your campaign. Avnet delivers it in two ways:

• Campaign as a Service  - a tailored end to end marketing demand generation service from preparation to execution
• Opportunity Identification Service – Avnet run ongoing programmes where we identify solution aligned opportunities. Why not apply to receive opportunities?

Why do I need it?

Marketing activity is only as successful as the effort, planning and resource invested into it. Integrated, multi-touch marketing strategies significantly increase response rates and potential pipeline opportunities. It’s all about fulfilment of strategic development and the need to show results and prove the validity of a campaign - Avnet provides a demand generation ‘kitbag’ on how to achieve these objectives 

Contact us to try our new Campaign as a Service: http://ts.avnet.com/uk/maas.

Next Steps

• Are you an IBM business partner? Find out about the latest news, developments & progress from Avnet & IBM by subscribing to Avnet Envoy.
• Are you an IBM employee? Subscribe to the monthly Channel Blue enewsletter.