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Marketing Planning Workshop
- Where do I start?
- What do I want from my marketing?
- How do stand out from the competition?
- How do I achieve my goals?
What is it?
Marketing Planning Workshops are sessions designed to help you understand what you want to achieve and how you are going to achieve it. Avnet run one-to-one workshops that can be easily requested through your Avnet Account Manager or online at http://ts.avnet.com/uk/maas. Occasionally, Avnet and IBM also run group workshops around basic marketing fundamentals.
How does it work?
By working through your business capabilities, product and solution focus, resource availability, objectives and your target audiences, we will help you build a marketing strategy that will align to your company goals. This is a hands-on review where Avnet will show you the MaaS Elements and resources available to create effective marketing plans and how these can be coordinated with your business plans to achieve greater marketing effectiveness.
Why do I need it?
Your marketing plan is your blueprint that helps you create a roadmap in order for you to meet your business objectives. Having the right business value propositions and go-to-market plan creates a compelling reason as to why customers should buy from you, and distinguishes you from the competition.
Take the first step - fill in our online marketing planning form at http://ts.avnet.com/uk/maas.
Next Steps
- Are you an IBM business partner? Find out about the latest news, developments & progress from Avnet & IBM by subscribing to Avnet Envoy.
- Are you an IBM employee? Subscribe to the monthly Channel Blue enewsletter.


