Why Avnet and the ASL programme?
Quiet simply, the dedicated ASL team at Avnet makes it easy for you to enroll and operate under the ASL programme with IBM. Our aim is to be a “Trusted Partner” for our ISV partners rather than just another supplier.
The Avnet ASL team have unrivalled experience of ASL and OEM programmes with IBM stretching back over 7 years and our proactive approach to ASL ensures you receive the service to back-up the benefits of using the IBM ASL programme.
Our resources include:
- Pre-Sales commercial IBM specialists able to respond to your requests and validate product and licensing engagements
- Pre-Sales technical IBM specialists able to support your existing business and offer advice on product usage and complementary IBM solutions
- Credit facilities and finance solutions to provide a trading account to enable ASL purchases via a channel
How Avnet support our ASL partners:
- Working closely with partners to manage their annuity business and reduce cancelation rates
- Ensuring partners get the latest product updates, licensing and pricing and promotions
- Avnet have relationships in place with our “virtual” team of IBM staff such as the ASL specialist and ISV Developer Relations teams to give us the ability to bring the relevant vendor resources to bear quickly and efficiently
- Identifying the right resource for the partner, e.g. marketing funding and tools, technical engagements such as access to facilities to demonstrate, stress test etc.
Next Steps
- Are you an IBM business partner? Find out about the latest news, developments & progress from Avnet & IBM by subscribing to Avnet Envoy.
- Are you an IBM employee? Subscribe to the monthly Channel Blue enewsletter.



