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Who can get involved?

Software Value Incentive is available to resellers, independent software vendors (ISVs), solution providers (SPs), and systems integrators (SIs) that a.) Identify and qualify new customer opportunities for selected IBM middleware products and b.) Develop and deliver compelling value propositions that result in customers acquiring selected IBM middleware products.

An IBM Business Partner that qualifies for SVI will have the following characteristics:

• Is capable of identifying and qualifying new customer opportunities for IBM distributed systems software licenses which are fulfilled via an IBM Passport Advantage contract. OEM and other fulfillment methods do not qualify
• Is capable of developing and delivering compelling value propositions, proof of concepts, etc., which result in customers selecting IBM middleware
• Has presence in the country (or legal grouping) where the customer purchase is made and incentives are earned and paid.

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