Anti Piracy

According to the IDC Global Software Piracy Study, an incredible 27% of software used in the UK is unlicensed, pirated, or counterfeit. What’s more, many users are not even aware they are doing anything wrong.

The negative impact of software piracy doesn’t just affect these consumers, who spend millions of pounds each year on software. It also damages local and regional economies, and the global economy as a whole. According to IDC market research, even if global software piracy fell by only 10% over the next 4 years it would add over 2.4 million new jobs and $400 billion to the global economy.

Avnet fully supports efforts to reduce anti-piracy and strengthen local, national, and global economies by providing customers with software that helps them realise their full potential.

Our Commitment to Anti-Piracy

Avnet is committed to the supply and use of genuine Microsoft software. We are working closely with channel partners to educate consumers and raise awareness of on the increasing risks associated with acquiring and installing counterfeit software. So when you deal with Avnet you can rest assured that you are always selling genuine software to your customers.

Don't get Caught Out

Get your customers to check the authenticity of their software today. Genuine Microsoft software will always have a Certificate of Authenticity (COA) label. The Microsoft Anti-piracy ‘How to Tell’ site has a full list of COAs for your customers to compare against.

If they have been the victim of counterfeit software, they can report the suspected piracy using the Reporting Software Piracy Form.

Contact your Avnet account manager now to sell genuine Windows software to your customers.

Counterfeit software: a customer case study

“We’re a relatively new and small business, so we maintain a tight grip on what we spend – especially given the recent economic climate. That’s why when I found some really cheap software online; I jumped at the chance to save a few pounds while setting up our PCs properly. Famous last words! Within days of installation, we started experiencing problems across the office. Constant crashes, lost data, and a flood of viruses infected our machines and made our working life hell. We lost substantial business through lost productivity and system faults. Eventually we had no option but to buy the software again through a trusted source. I never realised how important it is to ensure that what you buy is genuine. I do now.”

Visit www.the10thdimension.com for full details of Microsoft Windows 7

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