Symantec Partner Programme: Specialisations
Specialisations are the cornerstone of the Symantec Partner Program and the primary means by which partners can differentiate their businesses – acknowledging their particular areas of expertise, strengthening competitive advantage and increasing profitability.
The Symantec Partner Program is now transitioning to reflect the importance of these specialisations, with all existing Platinum, Gold and Silver Partners needing to achieve specialisation status in order to retain or advance their partner level.
Providing all the support and knowledge you need to attain the relevant Specialisations and optimise Symantec opportunities for your business, Avnet has developed a number of key awareness and enablement initiatives.
Click here to view Avnet’s Guide to achieving Symantec Specialisations +
Specialisation Benefits
- Differentiate your business from competitors and build stronger customer relationships as a ‘go-to’ partner
- Maximise your returns using new sales, technical and business enablement resources to get the most from the time and effort you invest in Symantec sales
- Accelerate your profits to succeed faster, with enhanced margin and/or rebates (up to 17% on new sales opportunities) and exclusive promotions.
Specialisation Categories
Master Specialisation is available in each of these solution areas for partners with established consulting practices. In addition to solution-area Specialisation, there is a segment Specialisation focused on Small and Midsize Business.
Specialisation Partner requirements
- Membership of the Symantec Partner Program
- Achievement of required SSE (sales) and SSE+ (technical sales) accreditations
- Achievement of required STS (technical) accreditations
- Completion of Technical Assessment
- Approved Business Plan
- Completion of online Specialization Application
- Ongoing Sales and Marketing Activity reporting
- Ongoing maintenance of requirements.
For more information
What do I need to do next?
1. Determine which specialisation(s) is best suited to your business
2. Work with Avnet to attain the required sales (SSE), technical sales (SSE+) and technical specialist (STS) accreditations. These differ by specialisation – click here to find out more.
3. Contact Symantec to arrange your specialisation field assessment
4. Agree to the program terms and conditions. This includes reporting of sales and marketing activity, which Avnet can help to support you with.
5. Work with the Symantec team at Avnet to complete and submit a business plan.
Speak to the Symantec team in Avnet today:
T: 01706 898398
W: www.ts.avnet.com/vendors/uk/symantec
E: symantec-uk@avnet.com
For more information



